Comments for STC Marketing Communication SIG

Comment on Now What Do I Do? by Tracey

Tracey — Fri, 02 Apr 2010 15:37:57 +0000

That sounds like an unpleasant social situation, but from your description it doesn’t sound like a mistake. In my role as a technical writer, I once critiqued the design of a new corporate powerpoint template for similar reasons, and started a similar war.

On the one hand, I didn’t enjoy making someone feel bad about their work. On the other hand, I think the vigour of the response was because she KNEW it was crap.

Sometimes you have to speak out. The template we ended up with was miles better in later drafts, but it was always a little chilly passing the designer in the hallway.

That’s life!

Now I try to keep this incident in mind when someone offers me unsolicited assistance.

Comment on Ready to Build a Better Blog? Problogger.com to Kick Off 31 Day Challenge (aka FREE Training) by Paul

Paul — Wed, 01 Apr 2009 12:10:27 +0000

Hey Louellen,I would love to do this with you. I will take a look at the site today and let’s you and I chat on how we want to work together. Anyone else in the marcom SIG want to give this a try?

Comment on How Marketers are Using Social Media to Grow Their Business by Blogging Your Way to an Excellent Portfolio Free Training to Start April 6 | Your Content Portfolio

Tue, 31 Mar 2009 06:43:05 +0000

[...] 31 Days to Build a Better Blog. This is a great opportunity to flesh out your own answers to the top questions marketers ask about social media I discussed over at the STC Marketing Communications [...]

Comment on How Marketers are Using Social Media to Grow Their Business by Louellen Coker

Louellen Coker — Mon, 30 Mar 2009 16:56:27 +0000

Thanks for the comments. I’m about 6 months behind you in adopting and using Facebook, Twitter, and Linkedin as a marketing tool for my company and for my clients. I look forward to hearing more of your thoughts about adjusting marketing approaches and strategies. Specifically, and from the CIC’s perspective that works with small businesses in an “old school” industry, how to convince clients that this is a direction they want to go.

Comment on How Marketers are Using Social Media to Grow Their Business by Scott Abel

Scott Abel — Mon, 30 Mar 2009 14:12:15 +0000

Great article. Just the type of stuff that needs to be coming from STCers in the marketing space.

I’ve been using Facebook, Twitter, Linkedin and my own social network, The Content Wrangler Community for the past year to raise my profile and attract new business. While it’s been a learning experience (and I’ll be sharing what I’ve learned here and elsewhere in the coming months) it has been well worth the effort.

Social media technologies may most often be stand-alone applications today, but my crystal ball says it won’t be long until all software products build social networking components into their architectures. This is good news for end-users!

However, it should be noted that because it’s so new and so very misunderstood, many marketers (and PR people) are trying to use services like Twitter as glorified fax machines (just another way to send out the same old drivel to the masses). “Here, this is what we’re offering….want some?” is the typical — very old school approach. So, while social media tools are coming of age and becoming very useful to marketers who understand them, there’s a long way to go before most professional marketers adjust their marketing approaches and strategies to accommodate social media.