The Slowest Loading Websites in the Fortune 500 [INFOGRAPHIC]

Interesting, if not as practical as could be desired, information.

The Slowest Loading Websites in the Fortune 500 [INFOGRAPHIC].

Tweet This Post

Online Portfolio – The Lone Star Community, April Meeting

Tweet This Post

Communications is both simpler and more complex.

Producing communications projects is increasingly becoming both simpler and more complex. It is far simpler in that the functionality in the tools needed to create effective communications have blurred. For example, if you want to create a dynamic, interactive element, Macromedia Flash is an obvious choice but this tool requires considerable effort to develop expertise. Most administrative assistants will be tempted to point out that, on the surface, Microsoft’s PowerPoint can create some of the same elements. The project’s production appears simpler in that the functionality is available on any computer using Microsoft Office.

In fact there are very legitimate, and technical, reasons for using a tool like Flash. Understanding these issues and mastering these alternate digital tools is essential. Going forward we will discuss specific projects, the tools capable of creating these projects, and the relative strengths of each.

Tweet This Post

The Pace of Change

I’ve been thinking a lot about the pace of change in the world. Was it only a few years ago that print newsletters were all the rage? I can’t imagine printing a newsletter at this point. Five days and $2,500 to proof and print the thing, all for employees to spend 45 seconds max with it. Forget it. Let us do it in HTML and we’ll email it to them. You could send one out every day if you really wanted to, and they look just as good as the printed ones. And infinitely cheaper. Everybody wins.

Tweet This Post

I Want a New Site Again!

I have a freelance client who wants to redesign their site again. It is an interesting dilemma because in my day job I am able to influence the conversation regarding website design and when you tweak or modify existing sites versus redesign and relaunch. This particular client, however, seems to bounce based on what was seen, heard, or felt on a any given day. As a result, I have very gently begun to have a dialogue client regarding why you redesign a site, the difference between redesign versus editing and evolving your site, as sites are dynamic and always changing, and here is the kicker, what is the business case for this initiative.

It occurs to be that the business case is a conversation we can, and should have in all our roles. We are simply to busy to be chasing down projects based on folk’s whims. The most important question in any marketing project is, what are we trying to accomplish. So the thought for the day is what is the business case for this initiative? Then start working.

Tweet This Post

A terrific article on sensible web design

Site Loading? Skip Intro? You’re Kidding? I’m Outta Here.
© 1999-2008 Duo Consulting
“I have very little time to indulge website publishers with their theoretical coolness. So when I visit your website do not ask me to wait while your site loads so you can show me how cool you think you are. Because what I am thinking, as those seconds tick by and you keep me informed to the nearest one hundredth-of-something with a snazzy loading time line, is how much you are all about you.”

Follow the link above and read a great article, in my opinion, on how practical sensible website design is much more effective than flashy, “arbitrarily cool” designs.

Tweet This Post