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	<title>STC Marketing Communication SIG &#187; Print Production</title>
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		<title>Now What Do I Do?</title>
		<link>http://www.stc-marcom.org/wordpress/2010/03/now-what-do-i-do/</link>
		<comments>http://www.stc-marcom.org/wordpress/2010/03/now-what-do-i-do/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 13:29:05 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Print Production]]></category>
		<category><![CDATA[writing/editing]]></category>

		<guid isPermaLink="false">http://www.stc-marcom.org/wordpress/?p=117</guid>
		<description><![CDATA[WOW did I make a mistake today. I am working for a company that publishes textbooks, posters, training materials, and other published items. The professional they hired to produce this material has no experience in publishing. Has access to the entire suite of Adobe products and is preferring to use Word and Powerpoint, even though [...]]]></description>
			<content:encoded><![CDATA[<p>WOW did I make a mistake today. I am working for a company that publishes textbooks, posters, training materials, and other published items. The professional they hired to produce this material has no experience in publishing. Has access to the entire suite of Adobe products and is preferring to use Word and Powerpoint, even though these are being printed commercially. The products were sent to press without a press proof; &#8220;What&#8217;s a press proof she asks?&#8221;</p>
<p>Recent project, this person&#8217;s self-described best work, is a poster with umpteen different fonts, every box has a gradient, with a different color, no borders between text boxes. No style guide rules for grammer or design were followed. So, I tried to offer some suggestions. It was not received well, so I assembled a number of reference sites and sent them over. The strategy was that this would take the &#8220;personal&#8221; out of the dialogue.</p>
<p>It was like gas on the fire. I started a war, even though I did not actually throw my Chicago Manual of Style. The question is, how bad do we let something that is representing our company get before we speak up. I probably butted in where I did not belong since I am the web developer but holy-cow, we are charging for this stuff.</p>
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		<title>Writing 201: Analyzing the Writing Process</title>
		<link>http://www.stc-marcom.org/wordpress/2009/10/writing-201-analyzing-the-writing-process/</link>
		<comments>http://www.stc-marcom.org/wordpress/2009/10/writing-201-analyzing-the-writing-process/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 12:05:29 +0000</pubDate>
		<dc:creator>richmaggiani</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Print Production]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[writing/editing]]></category>

		<guid isPermaLink="false">http://www.stc-marcom.org/wordpress/?p=208</guid>
		<description><![CDATA[Being a writer, I follow a fairly strict process when writing—the same process that I preach about when teaching clients how to write: Pre-writing: planning and drafting; Reviewing: rewriting and revising; and Finishing: editing, applying mechanics, and formatting. I’ve taught this process to many people (including my children). After all, there is a very good [...]]]></description>
			<content:encoded><![CDATA[<p>Being a writer, I follow a fairly strict process when writing—the same process that I preach about when teaching clients how to write: Pre-writing: planning and drafting; Reviewing: rewriting and revising; and Finishing: editing, applying mechanics, and formatting. I’ve taught this process to many people (including my children). After all, there is a very good reason: it works!</p>
<p>The Pre-writing phase allows you to identify who you are writing for (your audience) and what you want to say to them; to identify the purpose of your writing, to determine the points you want to make and enumerate them; to begin drafting your ideas based on these points to get your thoughts on paper without restriction. This is where the bulk of your writing can take place.</p>
<p><img style="float: left; margin: 5px; border: 0px initial initial;" title="rainbow.jpg" src="http://www.stc-marcom.org/wordpress/wp-content/uploads/2009/10/rainbow.jpg" border="0" alt="rainbow Writing 201: Analyzing the Writing Process" hspace="10" vspace="10" width="205" height="140" /> The Reviewing phase enables you to clarify your draft: to embellish your words, to add more details, to tighten up your text, to clear up any ambiguities, to sequence thoughts better, to ensure your text speaks to your purpose, to delete anything that runs astray, to cut off tangents, to sharpen.</p>
<p>The Finishing phase is where you edit: to employ better words, to fix grammatical infractions, to correct mechanical errors, to change punctuation, to format for clarity and understanding.</p>
<p>Imagine my consternation, then—with a bit of a smile—when I received the following analysis of the process my son em- ploys for writing papers (including email and IM) at university.</p>
<p>In his own words…<span id="more-208"></span><br />
This is how I really write papers: I wait until the last possible minute and the words just flow from my hands like simi-</p>
<p>Process Analysis, by Tyler Maggiani  Let’s just start with the thesis and maybe I will come up with a clever opening line later. This analysis is about how I procrastinate, spell poorly, and desecrate punctuation; or five paragraph essays, three lines of garbage, and fast-as-I-can- type talking; or Word, Gmail, and iChat.</p>
<p>Let’s start with papers as the process is ongoing as I write this. The first planning stage is receiving the assignment which I promptly write down in an assignment book or on whatever is available, promising to myself that later in the quiet of my room I will transfer it onto a wall-sized planning calendar—which I don’t have. Then I usually try to come up with some sort of plan to get started on it early because, dammit, I’m not going to wait until the last minute again. Time check. It’s 2:30, time to hurry up.</p>
<p>This is how I really write papers: I wait until the last possible minute and the words just flow from my hands like simi-les flow from wherever they pool. I select a topic, usually having to do with something weird or vague so I have more leeway, and google for any sort of info on it. I write whatever it happens to be the night before the paper is due, on my computer, and with little to no attention paid to the specific format the professor dictated. I prefer a sans-serif font, mostly Helvetica, but for your sake I write with a more readable text. More from the prompting list: I don’t write for an audience, I don’t revise or do drafts, and if I have writer’s block, well, you can imagine how that works. The paper is ready to print when it is time for class or time to sleep.</p>
<p>Anyway, moving on, the exception to this really happens when I have a research paper, then the research starts very early. I have outlines, quotes ready, bibliographies waiting, but I still write the night before. My papers get no rough draft; they only get a few moments of fresh air after being printed before they are handed in. I don’t peer review, I don’t go to a writing help center, and I don’t ask the professor if I’m headed in the right direction. Awful system to most, works well for me. I think it allows my voice to come through and gives the work a more natural feel when I’m not trying to wring every last bit of amateurism from each sentence.</p>
<p>On to email… I don’t write professional email as that description would look a whole lot more important than this one. I send links, one word replies, and requests for money to my parents. That’s about it. The time it takes me to prepare for writing an email is the time it takes me to move my mouse to reply after reading one. Or the time it takes to hit compose.</p>
<p>There is no more preparing than that; I put less thought into email than I do into instant messages. I suppose there is the exception of when I email professors as those start with a greeting, well-formed sentences, and nice wording. Then a signature and it’s off. If this paragraph were an email, it would be far too long.</p>
<p>iChat is my program of choice for instant messages mostly because it is free and already installed. These are a little different for me than I suspect they are for most people. I try to write eloquently and capitalize while I make use of punctuation so it sound more like I am talking than typing. My IMs are perforated with e&#8230;llip&#8230; ses&#8230; and sem;colons and some very clever drawings using a plethora of punctuation, numbers, and weird cha®a©te®s. My IMs do tend to be short though.</p>
<p>There you are: a comprehensive guide on how to write if you are Tyler Maggiani. Now for a little restatement of the thesis: As you can see, I have covered how I prepare for and write papers, emails, and instant messages. All done!</p>
<p>Solari enables you to talk with your employees, customers, and advocates simply and clearly, because effective communication is vital to your  success. We make the complicated simple. © 2009 Solari Communication. All Rights Reserved. www.solari.net Toll Free: 877-879-9330</p>
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		</item>
		<item>
		<title>Communications is both simpler and more complex.</title>
		<link>http://www.stc-marcom.org/wordpress/2009/03/communications-is-both-simpler-and-more-complex/</link>
		<comments>http://www.stc-marcom.org/wordpress/2009/03/communications-is-both-simpler-and-more-complex/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 12:05:50 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Print Production]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.stc-marcom.org/wordpress/?p=51</guid>
		<description><![CDATA[Producing communications projects is increasingly becoming both simpler and more complex. It is far simpler in that the functionality in the tools needed to create effective communications have blurred. For example, if you want to create a dynamic, interactive element, Macromedia Flash is an obvious choice but this tool requires considerable effort to develop expertise. [...]]]></description>
			<content:encoded><![CDATA[<p>Producing communications projects is increasingly becoming both simpler and more complex. It is far simpler in that the functionality in the tools needed to create effective communications have blurred. For example, if you want to create a dynamic, interactive element, Macromedia Flash is an obvious choice but this tool requires considerable effort to develop expertise. Most administrative assistants will be tempted to point out that, on the surface, Microsoft&#8217;s PowerPoint can create some of the same elements. The project&#8217;s production appears simpler in that the functionality is available on any computer using Microsoft Office.</p>
<p>In fact there are very legitimate, and technical, reasons for using a tool like Flash. Understanding these issues and mastering these alternate digital tools is essential. Going forward we will discuss specific projects, the tools capable of creating these projects, and the relative strengths of each.</p>
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		</item>
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		<title>The Pace of Change</title>
		<link>http://www.stc-marcom.org/wordpress/2009/03/the-pace-of-change/</link>
		<comments>http://www.stc-marcom.org/wordpress/2009/03/the-pace-of-change/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:28:34 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Print Production]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.stc-marcom.org/wordpress/?p=47</guid>
		<description><![CDATA[I’ve been thinking a lot about the pace of change in the world. Was it only a few years ago that print newsletters were all the rage? I can’t imagine printing a newsletter at this point. Five days and $2,500 to proof and print the thing, all for employees to spend 45 seconds max with [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve been thinking a lot about the pace of change in the world. Was it only a few years ago that print newsletters were all the rage? I can’t imagine printing a newsletter at this point. Five days and $2,500 to proof and print the thing, all for employees to spend 45 seconds max with it. Forget it. Let us do it in HTML and we’ll email it to them. You could send one out every day if you really wanted to, and they look just as good as the printed ones. And infinitely cheaper. Everybody wins.</p>
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