2010 Marketing Communications Survey

The Marketing Communication Special Interest Group (SIG) is launching a concerted effort to add value for our members.

As technical communicators, the work you do may be very closely related to — or integral to — your organization’s ability to market and sell its products or message. The Marketing and Communications team would like your feedback to determine what initiatives you would like to draw upon to advance your career.

To gather these thoughts we are asking STC members to complete a short survey.

www.stc-marcom.org/survey.htm

Those who complete this short survey will be entered in a drawing to win one of three Visa gift cards, ($25.00, $15.00, or $10.00). In order to be eligible for the drawing please take the survey by September 16, 2010.

We look forward to hearing from you,

Thanks!

The Marketing Communications SIG Team

Louellen Coker
Deana Collins Morgan
Ruthmeri Gleason
Wendy Gordon
Paul Holland
Alex S Kelly
Cheryl Landes
Rebecca Taylor

Can Social Media Get You Work?

Picture this. STC member John, a seasoned technical writer, is looking for a new job. His LinkedIn profile lists his past positions, accomplishments, what he’s currently doing, and even some praise from coworkers. He’s linked to friends, colleagues, and other STC members, and participates regularly in the STC discussion group as well as others.

Bob is also in the STC discussion group and notices John’s intelligent posts. His company is hiring a technical writer, and he thinks John might have the qualifications for the job. He visits John’s LinkedIn profile and, impressed with his qualifications, sends him a tweet with a link, encouraging him to apply for the job. John researches the company and finds that the hiring manager is a friend-of-a-friend on Facebook.

John sends in his resume and asks his colleague to put in a good word for him to the hiring manager, Mary. She reviews John’s resume, checks his thorough Facebook profile and LinkedIn pages, and (following a link) reads John’s tweets. All become background information telling Mary that John would be perfect for the job.

Sound far-fetched? Not anymore; not in today’s social-media world. But only if you put in the effort. Join Rich Maggiani for an STC webinar, “Promoting Your Career through Social Media,” on Wednesday 23 June from 1:00-2:00 PM EDT (GMT-4), to see how you can make social media work for you. LinkedIn, Twitter, and Facebook all can be valuable social media tools to promote yourself and connect to an audience of prospects and employers. Let Rich Maggiani show you how.

Wednesday, 23 June
1:00-2:00 PM EDT (GMT-4)
Promoting Your Career through Social Media
Presented by Rich Maggiani
Members $79; Nonmembers $149; Student Member $29

Rich Maggiani, a communication consultant, is the president and founder of Solari Communication, a full-service corporate communication agency; an STC Fellow; and a director on STC’s Board. Rich views the world as metaphor. Through the solitude of mountaineering excursions, he gains the clarity that metaphors bring to an otherwise noisy world. Rich applies these insights to attain the simple, clear communication necessary to enlighten and bring people together toward a common goal. Read his related blog, Toward Humanity.

PR pros need to write more like gasp copywriters! | Article | Homepage articles

“Swallow your pride, take a lesson from copywriters and create enticing headlines that will get your work read.”

PR pros need to write more like gasp copywriters! | Article | Homepage articles.