STC – Marketing Communication SIG
This is the online community for the STC's Marketing Communication Professionals
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The Pace of Change
Posted on March 23rd, 2009 No commentsI’ve been thinking a lot about the pace of change in the world. Was it only a few years ago that print newsletters were all the rage? I can’t imagine printing a newsletter at this point. Five days and $2,500 to proof and print the thing, all for employees to spend 45 seconds max with it. Forget it. Let us do it in HTML and we’ll email it to them. You could send one out every day if you really wanted to, and they look just as good as the printed ones. And infinitely cheaper. Everybody wins.
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