Really, The World Needs Another Blog?

Welcome to the new Society for Technical Communication (STC) Marketing Communication SIG Blog. The STC is the largest professional community of writers, editors, designers, programmers, developers, and other content developers. Much of the content developed by Society members is manuals and documentation and when folks think of technical writers, that is probably the first thing that comes to mind. The fact is however, that over the years many of our members have needed to work in the marketing communication realm.

Marketing communication is content that has a high degree of technical sophistication yet still requires best marketing communications practices to be employed.

Marketing communication is often thought of as all fluff, and lacking substance. Other technical communication is often perceived as dry, difficult to read (insert boring), and generally a “drag” to read.

The marketing communication SIG is blogging to promote the knowledge that technical communication can be a happy marriage of the two worlds, producing well written, well designed, interesting to read, informative, and compelling communications.

Periodically members of our SIG will post current best practices, unique new tools, and information relevant to crafting effective, good communications that elicits a response from readers.

If you are responsible for producing actionable, technical communications, this blog will be a site you will want to bookmark.