I Want a New Site Again!

I have a freelance client who wants to redesign their site again. It is an interesting dilemma because in my day job I am able to influence the conversation regarding website design and when you tweak or modify existing sites versus redesign and relaunch. This particular client, however, seems to bounce based on what was seen, heard, or felt on a any given day. As a result, I have very gently begun to have a dialogue client regarding why you redesign a site, the difference between redesign versus editing and evolving your site, as sites are dynamic and always changing, and here is the kicker, what is the business case for this initiative.

It occurs to be that the business case is a conversation we can, and should have in all our roles. We are simply to busy to be chasing down projects based on folk’s whims. The most important question in any marketing project is, what are we trying to accomplish. So the thought for the day is what is the business case for this initiative? Then start working.