A terrific article on sensible web design

Site Loading? Skip Intro? You’re Kidding? I’m Outta Here.
© 1999-2008 Duo Consulting
“I have very little time to indulge website publishers with their theoretical coolness. So when I visit your website do not ask me to wait while your site loads so you can show me how cool you think you are. Because what I am thinking, as those seconds tick by and you keep me informed to the nearest one hundredth-of-something with a snazzy loading time line, is how much you are all about you.”

Follow the link above and read a great article, in my opinion, on how practical sensible website design is much more effective than flashy, “arbitrarily cool” designs.