STC – Marketing Communication SIG

This is the online community for the STC's Marketing Communication Professionals
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  • Webinar on June 14: Transfer your techcomm skills to marcomm and excel in a new role

    Posted on May 25th, 2012 Paul No comments

    *Join us for a Webinar on June 14*

    Are you suffering from marcomm anxiety? Technical communicators often do
    when “other duties as assigned” include writing marketing communication
    (marcomm). Join this free webinar to learn how to transfer your techcomm
    skills to your marcomm work and excel in your new role. You’ll learn that
    you are better prepared than you think and that your skills can make you a
    valued member of the marketing team.

    The STC Marketing Communication Special Interest Group (SIG) is chock full
    of technical communicators who have a knack for distilling technical ideas
    for at-large audiences. Find out more about our community at
    or on our web site at And of course, follow us

    The webinar will last approximately one hour, and will include a lively
    question and answer period following the presentation. The webinar will be
    recorded for post-webinar on-demand viewing.

    Title:  Have Skills, Will Travel: How to Transition from TechComm to
    Date:  Thursday, June 14, 2012
    Time:  1:00 PM – 2:00 PM EDT
    Cost:  Free

    After registering you will receive a confirmation email containing
    information about joining the Webinar. If you miss the webinar, you can
    view the recording at the link below.

    Reserve your Webinar seat now at:

  • Energizer Meeting at the STC Summit on Monday, May 21 at 11:30 am (Florence Room).

    Posted on April 30th, 2012 Paul No comments

    For all Marketing Communication SIG members, wannabes and interested parties.

    Please join us for an Energizer Meeting at the STC Summit on Monday, May 21 at 11:30 am (Florence Room).

    Recharge your favorite SIG by participating in a little get-to-know-you mixer and plug-in to the stimulating discussion by contributing your supercharged ideas.

    This is a BYOL (bring your own lunch) meeting; attendees receive a Starbucks gift card in lieu of traditional “meeting coffee and cookies.”  Once you refuel, connect with us at or join our group on LinkedIn so you won’t miss any upcoming event announcements or riveting discussion!

  • Plain Talk Series: Get the Marbles Out of Your Message

    Posted on April 10th, 2012 admin No comments
    The recorded version of the webinar is now available, if you missed any portion or just want to review. Feel free to share this link with a colleague or friend.

    Please send your questions, comments and feedback

    You are welcome to view the recorded Webinar at any time. You will needWindows Media Player 9 or higher to view the presentation.


  • STC MarCom SIG Webinar: Plain Talk Series: Get the Marbles Out of Your Message

    Posted on March 8th, 2012 admin No comments

    Conveying a technical idea to a non-technical audience will most certainly fail when you garble the message with jargon or muck it up with excess descriptive text. If you’ve ever had the experience of trying to make out what a mumbler is saying — “sounds like she’s got marbles in her mouth” — you won’t want to miss this free webinar presented by the STC Marketing Communication SIG.

    We’ll share some foolproof tips on how to take the marbles out of your message and deliver clear, concise ideas every time.

    The Marketing Communication SIG is chock full of technical communicators who have a knack for distilling technical ideas for at-large audiences. Find out more about our community at or visit our web site at

    The webinar will last approximately one hour, and will include a lively question and answer period following the presentation. The webinar will be recorded for post-webinar on-demand viewing at .

    Title: Plain Talk Series: Get the Marbles Out of Your Message
    Date: Thursday, March 29, 2012
    Time: 1:00 PM – 2:00 PM EDT
    Cost: Free

    After registering you will receive a confirmation email containing information about joining the Webinar.

    Reserve your Webinar seat now at:

  • STC: Student Poster Competition

    Posted on March 8th, 2012 admin No comments

    STC: Student Poster Competition
    Society for Technical Communication Summit ‘12
    Chicago-Rosemont, Illinois, May 20-23, 2012

    The STC Academic SIG invites individual and team submissions to a student poster competition at STC Summit ’12. Both undergraduate and graduate students are welcome. Selected posters may be presented through Adobe Connect at the Summit on Monday, 21 May 2012, making it possible for students to participate in the competition in person while attending the conference or from a distance.

    Poster Session Theme: Students’ Perspectives on Technical Communication. Submit innovative work in communicating technical content, managing a technical communication group, producing and publishing content, researching content, or promoting the profession.

    Who Can Enter: Undergraduate and graduate students or teams of students. Students do not need to be a member of STC to enter or (if they are selected) to present virtually at the Summit.

    Submission Guidelines: The time restriction on the creation of the poster is on or after 1 January 2011. Posters are to be submitted through email, and selected posters presented, as PDFs. Poster format templates and design help are available from a number of Internet locations, including C.B. Purrington’s Designing Conference Posters, and K. Powell’s “Presentations: Billboard Science.”

    How to Submit: In an email, attach the following:

    • A 250-word abstract: Provide a title for and summary of the project for the poster. In the summary, include the nature or significance of the topic, research question(s), participants, methods, results, and conclusion. Include specifications for the poster and any restrictions that had to be met. Single-space, use 11 pt. Calibri font, and submit as a PDF. Name the file TitleofPoster_Abstract_STC12
    • A PDF of the poster. Name the file TitleofPoster_STC12

    Email to the following:
    Subject line: STC student poster competition

    Winner Selection: A panel of judges, composed of academic and practitioner members of STC, will evaluate the content and design of all submissions. Those selected to compete at the Summit also will be judged on delivery. The top two posters will be awarded cash prizes of $125 and $75 and, we hope, additional incentives from vendors. The assessment form is available on the STC Academic SIG Web site:

    Presentation: The competition committee will provide instructions on presenting through Adobe Connect to those whose posters are selected for presentation at Summit ‘12. Students who present virtually will not be charged a Summit fee. Students who want to attend the Summit in person will need to pay the registration fee, which is $175 for student members, or student members of STC can volunteer to work for at least one day at the Summit to cover the registration fee. If a student is not a member of STC, s/he can join at the student rate of $75.

    · 9 April 2012: Deadline for poster submission, midnight CDT
    · 23 April 2012: Notification of selection
    · 21 May 2012: Presentation and judging of selected posters at the Summit

    Questions: Contact

  • SoCon2011

    Posted on September 7th, 2011 Paul No comments

    Marketing Communications group members

    You are invited to attend SoCon2011 on the 20th of October in London, UK, along with a discount for group members.

    At SoCon2011 you will hear marketers from world leading businesses and brands discuss their journeys of discovery in social media. From building and nurturing communities to the El Dorado of monetisation and co-creation SoCon2011 will provide you with great ideas to incorporate into your marketing strategy and business plans.

    The line up includes speakers from; Dell, Microsoft, The Football Association, Nokia, Warner Music Group, Qype, Wunderman, SEOmoz and more#8230;.discussing their marketing strategies, ideas, insights and sharing best practice.

    Click here here for more info!

    As a member of the Marketing Communication group you benefit with pound;100 saving on the price of a Conference Ticket by entering this code LINK13 whilst stocks last!

  • Request For Proposals

    Posted on August 8th, 2011 admin 1 comment

    Marketing and Communications Strategists for Technical Communication Certification Program

    The STC Certification Commission has issued this request for proposals (RFP) for the Certified Technical Communicator Program in order to perform an equitable and simultaneous comparison of certification marketing vendors.

    Certification Marketing and Communications RFP

    Statement of Need

    The Certification Commission requests proposals for expert guidance specifically in the areas of marketing and communications for a new certification program. Assistance is needed in communicating with and influencing targeted stakeholders, and with building and implementing a certification marketing and communications plan. Certification provides value to practitioners, clients, and the profession of technical communication. The Commission needs to spread the word about certification to prospective applicants and employers.


    The Certification Commission is made up of members of the Society for Technical Communication (STC), which is a professional association dedicated to the advancement of technical communication. Technical communicators research and create information about technical processes or products directed to a targeted audience through various forms of media.

    The Certification Commission was established to oversee a groundbreaking certification program, which launched in May 2011, awarding certification upon evaluation of performance-based portfolios against six broad areas of practice: user/task/experience analysis, information product design, project management, information product creation, delivery, and quality assurance. The Certification Commission expects to attract a broad audience of certification candidates as the program gains traction. The target audience will be technical communication practitioners, related industry professionals, and employers of technical writers and communicators.


    Prospective vendors should meet the following qualifications:

    • Marketing and communications experience
    • Social media experience
    • Knowledge of certification programs and/or accreditation

    Information Requested

    Interested vendors should submit proposals that include the following information:

    • Relevant certification program expertise
    • Relevant marketing and communication expertise
    • A marketing and communications plan proposal
    • Project management description/implementation plan
    • Member/stakeholder development plan for target and drivers
    • Staff description and proposed services/scope of work
    • Professional references from clients (at least 3)
    • Estimated budget (Proposals should also include estimated hours for any clerical support deemed necessary.)

    Selection of Expert

    The Certification Commissioners will use the following criteria to evaluate vendor quality:

    • Staff qualifications and experiencemdash;Vendors will be evaluated on their marketing, communications, project planning (required), and any certification experience (not required but preferred).
    • Vendor qualitymdash;As evidenced in samples of work, track record, and strength of references and/or testimonials.
    • Project Plan and Deliverablesmdash;Evaluated based on the quality of the proposed methodology and deliverables, the creative use of media, and the vendorrsquo;s understanding of the Certified Technical Communicator Program and needs.
    • Budget: Pricing will be evaluated on how favorably a proposed budget compares to the skill level and work to be performed as described herein and with past relevant experience.

    Time for Response

    Proposals are due by 1 September 2011. For questions about the certification program, visit or email Steve Jong, STC Certification Commission Chairman, at Please send proposals via email to Liz Pohland at A vendor selection will be made within 30 days. Vendors would start service by 15 September 2011 (or earlier, if possible).


  • Technical Editing SIG is Accepting Scholarship Applications!

    Posted on May 22nd, 2011 Paul No comments

    On March 17, the STC Technical Editing SIG announced that we were accepting
    applications for two $800.00 scholarships for students pursuing studies in
    technical communication. The deadline for applying for the scholarship has
    been extended to Sunday, June 19th, 2011.

    For more information about scholarship eligibility, required materials, and
    the submission process, please see the STC Technical Editing website:

    Please submit any questions through the Comments or Questions form at the
    end of the scholarship information page:

  • Come to MarCom’s Energizer Meeting at the STC Summit

    Posted on May 4th, 2011 admin No comments

    Tuesday, May 17 @ 11:30 am | Room 306, Convention Center

    For all Marketing Communication SIG members, wannabes and interested parties.

    Please join us for an Energizer Meeting at the STC Summit on Tuesday, May 17 at 11:30 am.

    Recharge your favorite SIG by participating in a little get-to-know-you mixer and plug-in to the stimulating discussion by contributing your supercharged ideas.

    Coffee and cookies will be served in the form of Starbucks gift cards you can use at any Starbucks, including the one on-site at the conference center!

  • 100 Best First Lines from Novels – American Book Review

    Posted on October 4th, 2010 Paul No comments

    American Book Review :: Home.

    This is just a wonderful article – The 100 Best First Lines from Novels