MarComm Collaborative Project Home

Welcome

Welcome to the STC Collaborative MarComm Initiative

This site was initiated by the STC leadership and is being hosted by the Marketing Communications SIG but it is very much a collaborative project. This site will be populated with the resources and best practices that will help you build communications initiatives to ensure your community's visibility.

To participate as a contributor send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. and we will add you and send you the login information, or simply register to the right. The site is built in Joomla 1.6 so contributing content will be easy for all. Instructions and training will also be provided.

This site is a work in progress but check back often.

Welcome again,

The Marketing Communication SIG

Site Overview

This website is designed to provide community leaders with the tools needed to create a community marketing communications plan. Here are the various sections:

What is MarComm and why plan
- Contains an introduction to Marketing Communications and its importance for your STC community.
MarComm Basics
- What is Marketing Communications? What are the basic components of a plan? What's a SWOT analysis?
Measuring Success
- Suggested metrics and qualitative methods of determining the success of your plan.
Sample Templates
- Sample communications planning templates you may use as you construct your plan
Plan Examples
- Examples of plans implemented by various communities in STC. We hope you'll place your plan here to help other communities.
Working Area
- An area where you can submit works in progress and obtain feedback from Marketing Communications SIG members. If you're a SIG member, this is where you can contribute your feedback.
Comments and Questions
- Contains an FAQ and allows you to pose your questions about marketing communications.

STC MarComm Initiative

Welcome

Site Overview